DesignByChaz
A streetwear-inspired art brand out of London, Design By Chaz blends skate culture, fashion, and design into limited-run, collectible skateboard decks. Bold, rebellious, and design-led - the brand needed a site that felt just as curated.
Project details
Built for Drops, Not Just Browsing
The previous site lacked rhythm, hierarchy, and energy. It didn’t capture the scarcity or vibe behind Chaz’s work - especially when it came to product drops and brand identity. We needed to make it feel fast, raw, and intentional.
A Shopify Storefront With a Designer’s Edge
We designed and developed a custom front-end in Framer, connected to Shopify via Frameship. This gave Chaz the control of a CMS with the design freedom of a studio — blending ecommerce functionality with visual culture.
Drop Culture, Expressed in Motion
The layout uses tight spacing, brutalist-inspired type, and dynamic motion to create a feeling of urgency and exclusivity. Every scroll, click, and transition was designed to reflect the art-first, fashion-driven DNA of the brand.
A Store That Feels Like the Brand
No excess, no fluff — just a custom digital storefront that hits the same tone as the physical product: limited, clean, with sharp attitude.
“Jamie just got it. I didn’t want a generic Shopify theme, I wanted something that felt like the brand: clean, sharp, and different. He built the site exactly how I pictured it, but better. Fast, easy to update, and actually looks like it belongs in the culture. Couldn't ask for more.”
Charlie Rowsthorn
Founder, Design By Chaz